Author Question: Brand loyalty is an example of a: a. concept. b. proposition. c. hypothesis. d. latent ... (Read 27 times)

viki · **on:** Jun 29, 2018

Brand loyalty is an example of a:
a. concept.
b. proposition.
c. hypothesis.
d. latent construct.

Question 2

Of the types listed below, which form of product placement involves the brand being used by the characters, but the brand does not play an important part in the plot?
a. Advergaming
b. Branded entertainment
c. Product integration
d. Product interaction
e. Visual placement