Author Question: When a company tracks its market share in supermarkets based on the UPC code (bar code) on its ... (Read 63 times)

ashley

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When a company tracks its market share in supermarkets based on the UPC code (bar code) on its packages, this is what type of research?
 a. Basic research
 b. Performance-monitoring research
 c. Product research
 d. Production research

Question 2

________ influence(s) consumer behavior.
 a. Language
 b. Cultural values
 c. Norms
 d. Symbols
 e. All of these choices are correct.



bigcheese9

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Answer to Question 1

b

Answer to Question 2

e



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