This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: ________ is the securing of editorial space, as opposed to paid advertising, to further marketing ... (Read 42 times)

jeatrice

  • Hero Member
  • *****
  • Posts: 543
on: Jun 29, 2018
________ is the securing of editorial space, as opposed to paid advertising, to further marketing objectives.
 a. Ambush marketing
 b. Sponsorship
 c. Publicity
 d. Media buying

Question 2

Every time Kirk shops for jewelry for his wife, he chooses which brand to purchase based on the how expensive the jewelry pieces are. He tries to choose one that isn't too cheap because he figures the higher the price, the better the quality. Kirk is using what type of heuristic?
 a. Simulation heuristic
 b. Price-quality heuristic
 c. Rationalization heuristic
 d. Price-segmentation heuristic
 e. Representativeness heuristic


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

cloud

  • Sr. Member
  • ****
  • Posts: 343
Reply #1 on: Jun 29, 2018
Answer to Question 1

c

Answer to Question 2

b


jeatrice

  • Hero Member
  • *****
  • Posts: 543
Reply #2 on: Jun 29, 2018
Correct answers!


cloud

  • Sr. Member
  • ****
  • Posts: 343
Reply #3 on: Jun 29, 2018
Great! Please up vote :D


« previous next »
 

Did you know?

Everyone has one nostril that is larger than the other.

Did you know?

Elderly adults are at greatest risk of stroke and myocardial infarction and have the most to gain from prophylaxis. Patients ages 60 to 80 years with blood pressures above 160/90 mm Hg should benefit from antihypertensive treatment.

Did you know?

Methicillin-resistant Staphylococcus aureus or MRSA was discovered in 1961 in the United Kingdom. It if often referred to as a superbug. MRSA infections cause more deaths in the United States every year than AIDS.

Methicilli ...
Did you know?

People with alcoholism are at a much greater risk of malnutrition than are other people and usually exhibit low levels of most vitamins (especially folic acid). This is because alcohol often takes the place of 50% of their daily intake of calories, with little nutritional value contained in it.

Did you know?

Disorders that may affect pharmacodynamics include genetic mutations, malnutrition, thyrotoxicosis, myasthenia gravis, Parkinson's disease, and certain forms of insulin-resistant diabetes mellitus.

Map of Mars from Hubble Space Telescope as seen near the 1999 opposition. (North top) Map of Mars from Hubble Space Telescope as seen near the 1999 opposition. (North top)
Office Space Office Space
Human Memorabilia in Space Human Memorabilia in Space
The Five-Highest Paid CEOs The Five-Highest Paid CEOs
Time spent on, paid work and housework, by living arrangements of Canadian Time spent on, paid work and housework, by living arrangements of Canadian
Hubble Space telescope Hubble Space telescope
Video: Deglutition

For a complete list of videos, visit our video library