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Author Question: ________ is the securing of editorial space, as opposed to paid advertising, to further marketing ... (Read 89 times)

jeatrice

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on: Jun 29, 2018
________ is the securing of editorial space, as opposed to paid advertising, to further marketing objectives.
 a. Ambush marketing
 b. Sponsorship
 c. Publicity
 d. Media buying

Question 2

Every time Kirk shops for jewelry for his wife, he chooses which brand to purchase based on the how expensive the jewelry pieces are. He tries to choose one that isn't too cheap because he figures the higher the price, the better the quality. Kirk is using what type of heuristic?
 a. Simulation heuristic
 b. Price-quality heuristic
 c. Rationalization heuristic
 d. Price-segmentation heuristic
 e. Representativeness heuristic


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cloud

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Reply #1 on: Jun 29, 2018
Answer to Question 1

c

Answer to Question 2

b


jeatrice

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Reply #2 on: Jun 29, 2018
Correct answers!


cloud

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Reply #3 on: Jun 29, 2018
Great! Please up vote :D


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