Author Question: Which of the following methods are the least realistic in terms of consumer behavior over time, but ... (Read 29 times)

beccaep · **on:** Jun 29, 2018

Which of the following methods are the least realistic in terms of consumer behavior over time, but allows the participants to be exposed to television advertisements, and their reactions can be measured in a controlled environment?
a. Forced distribution tests
b. Laboratory test markets
c. Microtest marketing
d. Lead user tests

Question 2

Lily considers herself a nonconformist. She doesn't care who is around or what the situation is, she behaves as she pleases. Which of the following is most likely true about Lily?
a. She has low self-esteem.
b. She is a high self-monitor.
c. She would score high on the Impression Management scale.
d. She is a low self-monitor.
e. She has a weak self-schema.