Author Question: One of Bill Gates' 12 New Rules of Business is to use digital systems to route customer complaints ... (Read 52 times)

dmcintosh · **on:** Jun 29, 2018

One of Bill Gates' 12 New Rules of Business is to use digital systems to route customer complaints immediately. He thinks that an e-marketer's greatest information opportunity is
a. an unhappy customer because they help you improve your service or product.
b. what managers think of customers.
c. what distributors think of customers.
d. information from cookies.
e. when a customer is completely satisfied.

Question 2

Value Focused Supply primarily focuses on purchase price reduction.

Indicate whether the statement is true or false