Author Question: If a marketer's strategy is to introduce an existing product on the Web, the major considerations ... (Read 64 times)

jjjetplane · **on:** Jun 29, 2018

If a marketer's strategy is to introduce an existing product on the Web, the major considerations are
a. Brand recognition
b. Attributes of the audience
c. Benefits to customer
d. Advantages/disadvantages of the product compared to those of Web exposure
e. All of the above

Question 2

Marketers draw upon the finding of the situation analysis to construct future activities according to the marketing P's
a. True
b. False