One of the important considerations for the marketer when developing on-line communication strategies is
a. to think about quick delivery of information.
b. to assure accuracy in delivered information.
c. to emphasize dialogue with customers not monologue.
d. there are no substantive differences communication capacity.
e. traditional media is actually better at dialogue than Internet strategy.
Question 2
Three potential drawbacks to the cross-functional team approach are team process loss, negative effects on individual members, or poor team decisions.
Indicate whether the statement is true or false
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