Verdure Systems, an electronics company, sells a finance and payroll application to a corporate buyer. In addition
to the software; Verdure offers to install the hardware required to run, install, and maintain the software. It will also train the employees on the usage of the software, and provide engineers to fix any problem that may arise in the software. In this way, Verdure manages to eliminate the buyer's worries related to the software package. In this scenario, Verdure is involved in .
a. system selling
b. frequency marketing
c. cross selling
d. CPO marketing
Question 2
You are owner of a 15-person advertising agency in a major market. You've been invited to pitch the Girl Powerz account, the largest female-only fitness center chain in the region, one that could quickly grow into a national franchise. If you land the account, it will be your biggest revenue producer by far. You'll be able to staff up, move to a nicer space, and buy some decent office furniture. It also will put you, personally, in a position to make a ton of money by selling out to a larger agency some day. Considering the importance of the pitch to Girl Powerz execs, you have decided to spearhead the pitch yourself. You announce that you will write the part of the ad plan that contains the crucial information that Girl
Powerz execs need to know, even if they remember nothing else. This means you will write the section.
a. situation analysis
b. execution
c. strategy
d. executive summary
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