« previous next »

Author Question: Verdure Systems, an electronics company, sells a finance and payroll application to a corporate ... (Read 53 times)

Diane

  • Hero Member
  • *****
  • Posts: 576
on: Jun 29, 2018
Verdure Systems, an electronics company, sells a finance and payroll application to a corporate buyer. In addition
  to the software; Verdure offers to install the hardware required to run, install, and maintain the software. It will also train the employees on the usage of the software, and provide engineers to fix any problem that may arise in the software. In this way, Verdure manages to eliminate the buyer's worries related to the software package. In this scenario, Verdure is involved in .
 a. system selling
  b. frequency marketing
  c. cross selling
  d. CPO marketing

Question 2

You are owner of a 15-person advertising agency in a major market. You've been invited to pitch the Girl Powerz account, the largest female-only fitness center chain in the region, one that could quickly grow into a national franchise. If you land the account, it will be your biggest revenue producer by far. You'll be able to staff up, move to a nicer space, and buy some decent office furniture. It also will put you, personally, in a position to make a ton of money by selling out to a larger agency some day. Considering the importance of the pitch to Girl Powerz execs, you have decided to spearhead the pitch yourself. You announce that you will write the part of the ad plan that contains the crucial information that Girl
  Powerz execs need to know, even if they remember nothing else. This means you will write the section.
 a. situation analysis
  b. execution
  c. strategy
  d. executive summary


blfontai

  • Sr. Member
  • ****
  • Posts: 327
Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

d


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

You should not take more than 1,000 mg of vitamin E per day. Doses above this amount increase the risk of bleeding problems that can lead to a stroke.

Did you know?

More than 150,000 Americans killed by cardiovascular disease are younger than the age of 65 years.

Did you know?

Of the estimated 2 million heroin users in the United States, 600,000–800,000 are considered hardcore addicts. Heroin addiction is considered to be one of the hardest addictions to recover from.

Did you know?

Only 12 hours after an egg cell is fertilized by a sperm cell, the egg cell starts to divide. As it continues to divide, it moves along the fallopian tube toward the uterus at about 1 inch per day.

Did you know?

There used to be a metric calendar, as well as metric clocks. The metric calendar, or "French Republican Calendar" divided the year into 12 months, but each month was divided into three 10-day weeks. Each day had 10 decimal hours. Each hour had 100 decimal minutes. Due to lack of popularity, the metric clocks and calendars were ended in 1795, three years after they had been first marketed.

Involvement of Magnocellular and Parvocellular Systems in Emotional Perception Involvement of Magnocellular and Parvocellular Systems in Emotional Perception
Nutrients Are Transported through the Circulatory and Lymphatic Systems Water-soluble nutrients Nutrients Are Transported through the Circulatory and Lymphatic Systems Water-soluble nutrients
Somatic Nervous Systems Somatic Nervous Systems
Derivative application problem Derivative application problem
An organizational specialist is hired as a consultant to a company planning to open a coffee ... An organizational specialist is hired as a consultant to a company planning to open a coffee ...
A company purchased 26 desks for $240 each and 18 chairs for $59 each. Compute the total ... A company purchased 26 desks for $240 each and 18 chairs for $59 each. Compute the total ...
Video: Cardiac Cycle (Part 1 of 4)

For a complete list of videos, visit our video library