Author Question: A fast-growing frozen yogurt chain discovers the need to create a proper advertising message that ... (Read 158 times)

mrsjacobs44 · **on:** Jun 29, 2018

A fast-growing frozen yogurt chain discovers the need to create a proper advertising message that will result in increased sales. In order to do this, it needs to coordinate all of its communications programs with all of its specialists' efforts. At this point in its growth, the company would be wise to hire a .
a. missionary salesperson
b. marcom manager
c. list enhancer
d. functional specialist

Question 2

In a

, the objectives state what the advertiser intends to accomplish in headlines, subheads, and text, while the

methods describe how the objectives will be achieved.
a. media plan
b. budgetary plan
c. copy strategy
d. build-up analysis