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Author Question: A nationally distributed fashion magazine regularly acts as a vehicle for direct marketing. This ... (Read 22 times)

darbym82

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  • Posts: 570
on: Jun 29, 2018
A nationally distributed fashion magazine regularly acts as a vehicle for direct marketing. This occurs when companies use the magazine to promote their products or services by:
 a. having feature stories about products published in the magazine.
  b. sending press releases to the magazine.
  c. getting free publicity in advice columns of the magazine.
  d. paying for bind-in insert cards in the magazine.

Question 2

The only budgeting method that specifically relates spending to goals is the:
 a. share-of-market approach.
  b. percentage-of-sales approach.
  c. objective-and-task approach.
  d. share-of-voice approach.


KKcool

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Reply #1 on: Jun 29, 2018
Answer to Question 1

d

Answer to Question 2

c


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