Author Question: A nationally distributed fashion magazine regularly acts as a vehicle for direct marketing. This ... (Read 57 times)

darbym82

  • Hero Member
  • *****
  • Posts: 570
A nationally distributed fashion magazine regularly acts as a vehicle for direct marketing. This occurs when companies use the magazine to promote their products or services by:
 a. having feature stories about products published in the magazine.
  b. sending press releases to the magazine.
  c. getting free publicity in advice columns of the magazine.
  d. paying for bind-in insert cards in the magazine.

Question 2

The only budgeting method that specifically relates spending to goals is the:
 a. share-of-market approach.
  b. percentage-of-sales approach.
  c. objective-and-task approach.
  d. share-of-voice approach.



KKcool

  • Sr. Member
  • ****
  • Posts: 340
Answer to Question 1

d

Answer to Question 2

c



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Women are two-thirds more likely than men to develop irritable bowel syndrome. This may be attributable to hormonal changes related to their menstrual cycles.

Did you know?

The top 10 most important tips that will help you grow old gracefully include (1) quit smoking, (2) keep your weight down, (3) take supplements, (4) skip a meal each day or fast 1 day per week, (5) get a pet, (6) get medical help for chronic pain, (7) walk regularly, (8) reduce arguments, (9) put live plants in your living space, and (10) do some weight training.

Did you know?

Each year in the United States, there are approximately six million pregnancies. This means that at any one time, about 4% of women in the United States are pregnant.

Did you know?

Adults are resistant to the bacterium that causes Botulism. These bacteria thrive in honey – therefore, honey should never be given to infants since their immune systems are not yet resistant.

Did you know?

Excessive alcohol use costs the country approximately $235 billion every year.

For a complete list of videos, visit our video library