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Author Question: The two advantages of direct mail as a medium of communication is its: a. cost and response rate. ... (Read 106 times)

evelyn o bentley

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The two advantages of direct mail as a medium of communication is its:
 a. cost and response rate.
  b. selectivity and flexibility.
  c. mailing lists and consumer data.
  d. timing and delivery.

Question 2

Which budgeting method monitors the amount spent by significant competitors and then allocates an equal or proportionate amount as its advertising dollars?
 a. Share-of-voice approach
  b. Objective-and-task approach
  c. Advertising response function
  d. Percentage-of-sales approach



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Carliemb17

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Answer to Question 1

b

Answer to Question 2

a





 

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