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Author Question: The two advantages of direct mail as a medium of communication is its: a. cost and response rate. ... (Read 28 times)

evelyn o bentley

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on: Jun 29, 2018
The two advantages of direct mail as a medium of communication is its:
 a. cost and response rate.
  b. selectivity and flexibility.
  c. mailing lists and consumer data.
  d. timing and delivery.

Question 2

Which budgeting method monitors the amount spent by significant competitors and then allocates an equal or proportionate amount as its advertising dollars?
 a. Share-of-voice approach
  b. Objective-and-task approach
  c. Advertising response function
  d. Percentage-of-sales approach


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Carliemb17

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Reply #1 on: Jun 29, 2018
Answer to Question 1

b

Answer to Question 2

a


evelyn o bentley

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Reply #2 on: Jun 29, 2018
Thank you


Carliemb17

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Reply #3 on: Jun 29, 2018
No problemo


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