This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Companies can address customers' privacy concerns if they remember two fundamental premises about ... (Read 35 times)

fox

  • Hero Member
  • *****
  • Posts: 540
on: Jun 29, 2018
Companies can address customers' privacy concerns if they remember two fundamental premises about database
  marketing. Which of the following is one of those premises?
 a. Customers should be provided with the option of replying to a lead card.
  b. Information gained for databases should only be used for mailing purposes.
  c. Information collected should not be sold to other companies.
  d. Customers should be offered something they value.

Question 2

The CEO of a small but growing sports equipment firm has just announced that sales went up significantly last year.
  The marketing director is happy because her budget will go up also. This indicates that the firm is using the to set the advertising budget.
 a. objective-and-sales approach
  b. share-of-market approach
  c. percentage-of-sales approach
  d. advertising response function


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

amynguyen1221

  • Sr. Member
  • ****
  • Posts: 355
Reply #1 on: Jun 29, 2018
Answer to Question 1

d

Answer to Question 2

c


fox

  • Member
  • Posts: 540
Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review

meganmoser117

  • Member
  • Posts: 303
Reply 3 on: Yesterday
Excellent

« previous next »
 

Did you know?

To prove that stomach ulcers were caused by bacteria and not by stress, a researcher consumed an entire laboratory beaker full of bacterial culture. After this, he did indeed develop stomach ulcers, and won the Nobel Prize for his discovery.

Did you know?

Vital signs (blood pressure, temperature, pulse rate, respiration rate) should be taken before any drug administration. Patients should be informed not to use tobacco or caffeine at least 30 minutes before their appointment.

Did you know?

In 1835 it was discovered that a disease of silkworms known as muscardine could be transferred from one silkworm to another, and was caused by a fungus.

Did you know?

The liver is the only organ that has the ability to regenerate itself after certain types of damage. As much as 25% of the liver can be removed, and it will still regenerate back to its original shape and size. However, the liver cannot regenerate after severe damage caused by alcohol.

Did you know?

More than 150,000 Americans killed by cardiovascular disease are younger than the age of 65 years.

Biotechnology Companies and Fighting Cancer Biotechnology Companies and Fighting Cancer
How to remember Pi. How to remember Pi.
Sociality is the most fundamental behavioral adaptation of the primates. Sociality is the most fundamental behavioral adaptation of the primates.
Clever way to remember the first few digits of Pi Clever way to remember the first few digits of Pi
Give the world a reason to remember your name Give the world a reason to remember your name
Squaring a binomial — a geometric easy way to remember Squaring a binomial — a geometric easy way to remember
Video: How eudicots (true dicots) differ from monocots Animation

For a complete list of videos, visit our video library