Author Question: Companies can address customers' privacy concerns if they remember two fundamental premises about ... (Read 89 times)

fox · **on:** Jun 29, 2018

Companies can address customers' privacy concerns if they remember two fundamental premises about database
marketing. Which of the following is one of those premises?
a. Customers should be provided with the option of replying to a lead card.
b. Information gained for databases should only be used for mailing purposes.
c. Information collected should not be sold to other companies.
d. Customers should be offered something they value.

Question 2

The CEO of a small but growing sports equipment firm has just announced that sales went up significantly last year.
The marketing director is happy because her budget will go up also. This indicates that the firm is using the to set the advertising budget.
a. objective-and-sales approach
b. share-of-market approach
c. percentage-of-sales approach
d. advertising response function