This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Companies can address customers' privacy concerns if they remember two fundamental premises about ... (Read 81 times)

fox

  • Hero Member
  • *****
  • Posts: 540
on: Jun 29, 2018
Companies can address customers' privacy concerns if they remember two fundamental premises about database
  marketing. Which of the following is one of those premises?
 a. Customers should be provided with the option of replying to a lead card.
  b. Information gained for databases should only be used for mailing purposes.
  c. Information collected should not be sold to other companies.
  d. Customers should be offered something they value.

Question 2

The CEO of a small but growing sports equipment firm has just announced that sales went up significantly last year.
  The marketing director is happy because her budget will go up also. This indicates that the firm is using the to set the advertising budget.
 a. objective-and-sales approach
  b. share-of-market approach
  c. percentage-of-sales approach
  d. advertising response function


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

amynguyen1221

  • Sr. Member
  • ****
  • Posts: 355
Reply #1 on: Jun 29, 2018
Answer to Question 1

d

Answer to Question 2

c


fox

  • Member
  • Posts: 540
Reply 2 on: Jun 29, 2018
Excellent

ryansturges

  • Member
  • Posts: 338
Reply 3 on: Yesterday
Great answer, keep it coming :)

« previous next »
 

Did you know?

Human kidneys will clean about 1 million gallons of blood in an average lifetime.

Did you know?

The first war in which wide-scale use of anesthetics occurred was the Civil War, and 80% of all wounds were in the extremities.

Did you know?

Since 1988, the CDC has reported a 99% reduction in bacterial meningitis caused by Haemophilus influenzae, due to the introduction of the vaccine against it.

Did you know?

Malaria mortality rates are falling. Increased malaria prevention and control measures have greatly improved these rates. Since 2000, malaria mortality rates have fallen globally by 60% among all age groups, and by 65% among children under age 5.

Did you know?

All adverse reactions are commonly charted in red ink in the patient's record and usually are noted on the front of the chart. Failure to follow correct documentation procedures may result in malpractice lawsuits.

4 Fundamental Equations 4 Fundamental Equations
Sociality is the most fundamental behavioral adaptation of the primates. Sociality is the most fundamental behavioral adaptation of the primates.
Early in the twentieth century, when malnutrition was common, companies such as this one advertised Early in the twentieth century, when malnutrition was common, companies such as this one advertised
The second half of life brings a change from outward to inward concerns and from physical to ... The second half of life brings a change from outward to inward concerns and from physical to ...
How to find the definite integral using the fundamental theorem of calculus (Part 1) How to find the definite integral using the fundamental theorem of calculus (Part 1)
Give the world a reason to remember your name Give the world a reason to remember your name
Video: Coaductile pathway, Timing of contraction signal & Conduction system and ECG

For a complete list of videos, visit our video library