An RFM analysis is used to: a. determine which products or ...

[tfester]

An RFM analysis is used to:
 a. determine which products or services are most popular.
  b. identify the most loyal customers.
  c. track the replies from direct mail pieces.
  d. compare the efficiencies of various direct marketing programs.

Question 2

In theory, of the major options for advertising objectives, most.
 a. trial usage; brand awareness
  b. purchase intent; trial usage
  c. trial usage; repeat purchase
  d. brand awareness; brand switchingasks the least of consumers anddemands the

[jordangronback]

Answer to Question 1

b

Answer to Question 2

d

[tfester]

TYSM

[Dominic]

YES! Correct, THANKS for helping me on my review