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Author Question: One characteristic of direct marketing that distinguishes it from other tactics is that it: a. ... (Read 15 times)

rachel9

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  • Posts: 495
on: Jun 29, 2018
One characteristic of direct marketing that distinguishes it from other tactics is that it:
 a. depends on consumer response for its success.
  b. emphasizes developing a customer database.
  c. has a lower cost per contact.
  d. relies on audience segmentation.

Question 2

The
 
  part of an overall situation analysis commonly begins by stating who the current users are and why they
 
  are current users.
 a. historical context
  b. industry analysis
  c. competitor analysis
  d. market analysis


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cupcake16

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Reply #1 on: Jun 29, 2018
Answer to Question 1

b

Answer to Question 2

d


rachel9

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  • Posts: 495
Reply 2 on: Jun 29, 2018
Excellent

mochi09

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Reply 3 on: Yesterday
Gracias!

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