Author Question: The concept of marketing is interactive because the marketer attempts to develop an ongoing ... (Read 62 times)

jace · **on:** Jun 29, 2018

The concept of

marketing is interactive because the marketer attempts to develop an ongoing dialogue with

the customer based on the idea that one contact will lead to another, and the message is continually refined.
a. mass
b. direct
c. social media
d. partnership

Question 2

Which of the following is a part of the situational analysis component of an advertising plan?
a. Executive summary
b. Time frame
c. Historical context
d. Copy Strategy