The concept of marketing is interactive because the marketer ...

[jace]

The concept of
 
  marketing is interactive because the marketer attempts to develop an ongoing dialogue with
 
  the customer based on the idea that one contact will lead to another, and the message is continually refined.
 a. mass
  b. direct
  c. social media
  d. partnership

Question 2

Which of the following is a part of the situational analysis component of an advertising plan?
 a. Executive summary
  b. Time frame
  c. Historical context
  d. Copy Strategy

[Danny Ewald]

Answer to Question 1

b

Answer to Question 2

c

[jace]

Thanks for the timely response, appreciate it

[ebonylittles]

Great answer, keep it coming