Author Question: The broad concept of ____ is interactive in that the marketer attempts to develop an ongoing ... (Read 62 times)

KimWrice · **on:** Jun 29, 2018

The broad concept of ____ is interactive in that the marketer attempts to develop an ongoing dialogue with the customer, based on the idea that one contact will lead to another, and then another, so the message is continually refined.
a. direct mail
b. direct marketing
c. sales promotion
d. database marketing

Question 2

Cooperative advertising efforts between manufacturers and retailers demonstrate the promotional objective of
A) stimulating demand.
B) reducing sales fluctuations.
C) combating competitive promotional efforts.
D) facilitating reseller support.
E) retaining loyal customers.