One disadvantage of direct marketing is that consumers may become ...

[SGallaher96]

One disadvantage of direct marketing is that consumers may become uneasy about the ways in which their personal information is being gathered and used.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

The tension between those who advocate sales objectives and those who push communications objectives precludes a marketer
  from using both types when developing an overall plan for a brand.
 a. True
  b. False
 Indicate whether the statement is true or false

[joechoochoy]

Answer to Question 1

True

Answer to Question 2

False

[SGallaher96]

TYSM

[Bigfoot1984]

Excellent