This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Explain how branded entertainment differs from product placement, and what its future is as a ... (Read 62 times)

tiara099

  • Hero Member
  • *****
  • Posts: 588
on: Jun 29, 2018
Explain how branded entertainment differs from product placement, and what its future is as a branding tool. Give two examples of branded entertainment to support your answer.

Question 2

Wood Carver Cabinet Makers recently developed a line of kitchen cabinets designed for new custom homes and kitchen remodeling jobs. The line of cabinets is to be called Signature Hardwoods and a new magazine advertising campaign is being tested. Each of the ads that is being tested has a photograph of a woodworker handcrafting some part of the cabinet. In addition, his or her signature is shown at the bottom of the page as an indicator that the cabinets are carefully hand made. Wood Carver wants to know if readers remember having seen its magazine ads, and possibly its name. Unlike testing television ads, Wood Carver should use a as the standard to test these ads.
 a. print recall test
  b. tracking study
  c. brand-talk search
  d. recognition test


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

irishcancer18

  • Sr. Member
  • ****
  • Posts: 310
Reply #1 on: Jun 29, 2018
Answer to Question 1

Branded entertainment entails the development and support of any entertainment property where the primary objective is to feature one's brand or brands to impress and connect with consumers in a unique and compelling way.
Branded entertainment and brand placement differ in one clear way. In branded entertainment, the property would not exist without the marketer's support. In product placement, the property already exists or is already in development, and the branded product will be added to it.
One example of this distinction is seen in two BMW promotions. In 1995, product placement was used in the BMW placement of the Z3 in the James Bond thriller GoldenEye. In 2001, branded entertainment was seen with the BMW promotion of the Z4 in the firm's own custom-made, Web-distributed short films that featured Marilyn Manson, Clive Owen, and other stars that launched a new era of branded entertainment.
The obvious obstacle that may limit the future of branded entertainment is oversaturation. Like any other faddishly popular promotional tactic, if advertisers pile it on too quickly, a jaded consumer and cluttered environment will result.

Answer to Question 2

d


tiara099

  • Member
  • Posts: 588
Reply 2 on: Jun 29, 2018
Wow, this really help

Animal_Goddess

  • Member
  • Posts: 339
Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

« previous next »
 

Did you know?

The use of salicylates dates back 2,500 years to Hippocrates's recommendation of willow bark (from which a salicylate is derived) as an aid to the pains of childbirth. However, overdosage of salicylates can harm body fluids, electrolytes, the CNS, the GI tract, the ears, the lungs, the blood, the liver, and the kidneys and cause coma or death.

Did you know?

Every 10 seconds, a person in the United States goes to the emergency room complaining of head pain. About 1.2 million visits are for acute migraine attacks.

Did you know?

In 1886, William Bates reported on the discovery of a substance produced by the adrenal gland that turned out to be epinephrine (adrenaline). In 1904, this drug was first artificially synthesized by Friedrich Stolz.

Did you know?

Only one in 10 cancer deaths is caused by the primary tumor. The vast majority of cancer mortality is caused by cells breaking away from the main tumor and metastasizing to other parts of the body, such as the brain, bones, or liver.

Did you know?

It is difficult to obtain enough calcium without consuming milk or other dairy foods.

Some of the fastest growing religions in America are non-Judeo-Christian religions. This photograph Some of the fastest growing religions in America are non-Judeo-Christian religions. This photograph
Placement of a stent in a coronary artery; A, Palmaz-Schatz stent; B, Gianturco-Roubin Ex-Stent. Placement of a stent in a coronary artery; A, Palmaz-Schatz stent; B, Gianturco-Roubin Ex-Stent.
BP Cuff Placement over brachial artery BP Cuff Placement over brachial artery
The level of future emissions is closely linked to the rate of population growth The level of future emissions is closely linked to the rate of population growth
E9-23 Prepare income statements Explain the difference in operating income E9-23 Prepare income statements Explain the difference in operating income
The phenotype of an organism is the product of interactions The phenotype of an organism is the product of interactions
Video: First Stage of Labor and Delivery Video

For a complete list of videos, visit our video library