« previous next »

Author Question: Which of the following can advertisers accomplish if they create their own story for a branded ... (Read 30 times)

D2AR0N

  • Hero Member
  • *****
  • Posts: 561
on: Jun 29, 2018
Which of the following can advertisers accomplish if they create their own story for a branded entertainment initiative?
 a. They can attract specific target audiences.
  b. They can find a special place for their brands in existing shows.
  c. They can make target audiences three times more likely to purchase their products.
  d. They can expect quantifiable return on investment.

Question 2

Which method hopes to zero in on the emotional components of ads by having respondents turn dials to show their like or dislike while viewing commercials?
 a. Single-source tracking
  b. Eye-tracking system
  c. Pre- and post-exposure attitude measurement
  d. Frame-by-frame testing


batool

  • Sr. Member
  • ****
  • Posts: 320
Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

d


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

All patients with hyperparathyroidism will develop osteoporosis. The parathyroid glands maintain blood calcium within the normal range. All patients with this disease will continue to lose calcium from their bones every day, and there is no way to prevent the development of osteoporosis as a result.

Did you know?

The highest suicide rate in the United States is among people ages 65 years and older. Almost 15% of people in this age group commit suicide every year.

Did you know?

Patients who have undergone chemotherapy for the treatment of cancer often complain of a lack of mental focus; memory loss; and a general diminution in abilities such as multitasking, attention span, and general mental agility.

Did you know?

Over time, chronic hepatitis B virus and hepatitis C virus infections can progress to advanced liver disease, liver failure, and hepatocellular carcinoma. Unlike other forms, more than 80% of hepatitis C infections become chronic and lead to liver disease. When combined with hepatitis B, hepatitis C now accounts for 75% percent of all cases of liver disease around the world. Liver failure caused by hepatitis C is now leading cause of liver transplants in the United States.

Did you know?

About 80% of major fungal systemic infections are due to Candida albicans. Another form, Candida peritonitis, occurs most often in postoperative patients. A rare disease, Candida meningitis, may follow leukemia, kidney transplant, other immunosuppressed factors, or when suffering from Candida septicemia.

Leafcutter ants carrying leaf fragments back to the nest where they will be processed to create a su Leafcutter ants carrying leaf fragments back to the nest where they will be processed to create a su
Alternate sites that can be used to create a new opening (-ostomy) in the colon. Alternate sites that can be used to create a new opening (-ostomy) in the colon.
L. Frank Baum, author of The Wonderful Wizard of Oz (1900) and a fan of William Jennings Bryan, perh L. Frank Baum, author of The Wonderful Wizard of Oz (1900) and a fan of William Jennings Bryan, perh
Computed tomography (CT) uses X-rays to create a CT scan of the brain. Computed tomography (CT) uses X-rays to create a CT scan of the brain.
Rocking the leg to create rotation in the hip joint. Rocking the leg to create rotation in the hip joint.
Smashed: Story of a Drunken Girlhood Smashed: Story of a Drunken Girlhood
Video: Glucagon (glycogenolysis and gluconeogenesis)

For a complete list of videos, visit our video library