Which of the following can advertisers accomplish if they create their own story for a branded entertainment initiative?
a. They can attract specific target audiences.
b. They can find a special place for their brands in existing shows.
c. They can make target audiences three times more likely to purchase their products.
d. They can expect quantifiable return on investment.
Question 2
Which method hopes to zero in on the emotional components of ads by having respondents turn dials to show their like or dislike while viewing commercials?
a. Single-source tracking
b. Eye-tracking system
c. Pre- and post-exposure attitude measurement
d. Frame-by-frame testing
Desert shrubs create distinctive thermal microclimates in the desert landscape
Leafcutter ants carrying leaf fragments back to the nest where they will be processed to create a su
Japanese farmers create pentagon-shaped oranges
David Reimer, whose story is recounted here.
Circling the forearm to create movement at the elbow.
Selling Today: Partnering to Create Value (Manning/Ahearne/Reece)