Author Question: Which of the following is a reason for advertisers to pay extra to be featured on NASCAR? a. ... (Read 11 times)

viki · **on:** Jun 29, 2018

Which of the following is a reason for advertisers to pay extra to be featured on NASCAR?
a. Featuring products on NASCAR builds authenticity like no other event
b. Success with product placements is fostered through developing deep relationships with key players in advertising
c. NASCAR has huge television audiences which will yield hundreds of media impressions
d. Brands want to be fitted into the entertainment of the race, not detract from it

Question 2

A major problem associated with attitude tracking to evaluate advertising effectiveness is that although sometimes
people's attitudes toward a brand do change, they:
a. cannot be accurately measured with a test.
b. rely heavily on an artificial viewing experience.
c. only occur with repetitive exposures.
d. don't always translate to sales increases.