Which of the following is an example of product placement?
a. The logo of UPS on a NASCAR race car
b. The interactive children's magazine from Lego called Lego Club Magazine
c. Electronic gadgets from Apple in Mission Impossible: Ghost Protocol
d. The diet pill Trimpsa in the Million Dollar Makeover Challenge
Question 2
In a recognition test, participants are likely to be:
a. given a brand name and asked to provide words that they associate with it.
b. shown a print ad and asked if they've seen it before.
c. asked to recall the details of a print or television ad.
d. given a picture and asked to make up a story about it.
Ai Weiwei, Han Dynasty Urn with Coca-Cola Logo.
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