Author Question: Which of the following is an example of product placement? a. The logo of UPS on a NASCAR race car ... (Read 158 times)

KimWrice

  • Hero Member
  • *****
  • Posts: 579
Which of the following is an example of product placement?
 a. The logo of UPS on a NASCAR race car
  b. The interactive children's magazine from Lego called Lego Club Magazine
  c. Electronic gadgets from Apple in Mission Impossible: Ghost Protocol
  d. The diet pill Trimpsa in the Million Dollar Makeover Challenge

Question 2

In a recognition test, participants are likely to be:
 a. given a brand name and asked to provide words that they associate with it.
  b. shown a print ad and asked if they've seen it before.
  c. asked to recall the details of a print or television ad.
  d. given a picture and asked to make up a story about it.



ghepp

  • Sr. Member
  • ****
  • Posts: 361
Answer to Question 1

c

Answer to Question 2

b



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

The most common treatment options for addiction include psychotherapy, support groups, and individual counseling.

Did you know?

Many people have small pouches in their colons that bulge outward through weak spots. Each pouch is called a diverticulum. About 10% of Americans older than age 40 years have diverticulosis, which, when the pouches become infected or inflamed, is called diverticulitis. The main cause of diverticular disease is a low-fiber diet.

Did you know?

Thyroid conditions cause a higher risk of fibromyalgia and chronic fatigue syndrome.

Did you know?

More than nineteen million Americans carry the factor V gene that causes blood clots, pulmonary embolism, and heart disease.

Did you know?

Disorders that may affect pharmacodynamics include genetic mutations, malnutrition, thyrotoxicosis, myasthenia gravis, Parkinson's disease, and certain forms of insulin-resistant diabetes mellitus.

For a complete list of videos, visit our video library