Author Question: For an item to be defined as an advertising specialty, it must: a. be a reward for meeting a goal or ... (Read 33 times)

tsand2 · **on:** Jun 29, 2018

For an item to be defined as an advertising specialty, it must:
a. be a reward for meeting a goal or sales quota.
b. contain no promotional message.
c. be construed as a way of buying business.
d. contain the sponsor's brand name or slogan.

Question 2

_________ is a term that advertisers created in the mid-1960s to refer to a form of research that emphasizes the
understanding of consumers' activities, interests, and opinions.
a. Demographics
b. Geodemographics
c. Psychographics
d. Micrographics