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Author Question: The sales-promotion techniques used within the trade market are: a. couponing, cash allowances, ... (Read 166 times)

jenna1

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on: Jun 29, 2018
The sales-promotion techniques used within the trade market are:
 a. couponing, cash allowances, incentives, and slotting fees.
  b. incentives, allowances, training programs, and cooperative advertising.
  c. case allowances, sweepstakes, couponing, and training programs.
  d. slotting fees, Point-of-Purchase displays, consumer rebates, and merchandise allowances.

Question 2

Which segment specifically offers marketers an important opportunity to build future business by luring first-time buyers?
 a. switchers
  b. brand-freaks
  c. lead users
  d. emergent consumers


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mochi09

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Reply #1 on: Jun 29, 2018
Answer to Question 1

b

Answer to Question 2

d


jenna1

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Reply #2 on: Jun 29, 2018
Thank you :)


mochi09

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Reply #3 on: Jun 29, 2018
Happy to help you


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