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Author Question: Sales promotion can provide an affiliation value for a brand; meaning that the consumer wants to, or ... (Read 62 times)

kodithompson

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on: Jun 29, 2018
Sales promotion can provide an affiliation value for a brand; meaning that the consumer wants to, or is able to, identify with the brand.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Jerome was preparing to host a graduation party for his friends and relatives when he suddenly realized that he did not have a blender to mix the beverages that he knew his guests would like. Having never purchased a blender before, Jerome felt that he needed to shop carefully and take his friends' suggestions on which brand to buy. After visiting several stores and examining numerous models and brands, Jerome settled on a Kitchen-Aid model that cost 100 . Jerome mentions to another shopper at the store that low-quality blenders are made of plastic and
  high-quality blenders have a stainless steel base. This comment represents Jerome's:
 a. beliefs.
  b. brand loyalty.
  c. brand attitude.
  d. habits.


djpooyouma

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Reply #1 on: Jun 29, 2018
Answer to Question 1

True

Answer to Question 2

a


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