Which digital advertising tools can an advertiser use to make his ...

[Kikoku]

Which digital advertising tools can an advertiser use to make his home page as popular as possible?

Question 2

Torque, a car manufacturer, aims to make its slogan Burn Rubber known to every individual in a way that they immediately associate it with the firm. The company has created a social media page where almost a thousand fans have registered. However, there are two competitors who advertise the same features as those of Torque's cars. The firm has a large number of customers who think it manufactures the best cars and there is no other manufacturer better than Torque. The people of Benson believe that a person driving a sports car marks success. It is most likely that owning a sports car manufactured by Torque would have .
 a. high cultural capital
  b. inequality of demand
  c. low economies of scale
  d. low involvement

[shoemake]

Answer to Question 1

An advertiser can run display/banner ads at high-traffic sites. This will offer a relatively high level of exposure to an advertising message that can then send the surfer to the required site. One can place display/banner ads on sites that attract specific market niches relevant to the brand to encourage travel to the site. The advertiser can register his site with an online search engine selecting keywords so that the website address and a click-through connection will appear when users type in
any of these keywords during a search. The advertiser can opt for a paid search with this engine to have ads for the site placed next to search results. One can offer widgets that allow users to customize the information they'd like to regularly receive from the advertiser. Finally, the advertiser can use traditional media as an effective way to increase interest about the site.

Answer to Question 2

a

[Kikoku]

Excellent

[gcook]

TYSM