Author Question: In the context of video games, which of the following is true of advergames? a. There are two levels ... (Read 103 times)

@Brianna17 · **on:** Jun 29, 2018

In the context of video games, which of the following is true of advergames?
a. There are two levels of brand promotion within an advergame.
b. The advergame content centers around a brand.
c. It is the concept of showing ads at the end of a video game.
d. Repeated display of advergames has a positive effect on players' attitudes toward a brand.

Question 2

Which of the following is true about branding and advertising based on social and cultural factors?
a. Consumer behavior lacks the ability to be meaningfully social.
b. Advertisements are purely socially isolated attempts to attitude manipulation.
c. Consumers are merely information processors.
d. Advertisers have meaning as a primary focus.