Author Question: Which of the following is considered ethically negative in the context of advergames? a. Targeting ... (Read 70 times)

drink

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Which of the following is considered ethically negative in the context of advergames?
 a. Targeting children with advertising content
  b. Targeting adolescents who are academically poor
  c. Prompting a change in consumer behavior
  d. Creating awareness about social issues

Question 2

A commercial for hot dogs says that it's not the Fourth of July unless there is a cookout, and it's not a cookout
  unless there is a grill full of hot dogs. This ad attempts to tie the product to a:
 a. social attitude.
  b. purchasing habit.
  c. cultural ritual.
  d. social class.



coreycathey

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Answer to Question 1

a

Answer to Question 2

c



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