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Author Question: Which of the following best defines micro-targeting in the context of media strategies? a. ... (Read 84 times)

pragya sharda

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on: Jun 29, 2018
Which of the following best defines micro-targeting in the context of media strategies?
 a. Micro-targeting indicates the focus of brands on specific media classes.
  b. Micro-targeting refers to creating customized advertising messages and offers.
  c. Micro-targeting focuses on covering the same geographic area as the advertiser's distribution system.
  d. Micro-targeting is the placement of ads in a way that exposes them to a large number of people.

Question 2

Advertisers responded to the Depression by adopting a tough, no-frills style in their ads.
 a. True
  b. False
 Indicate whether the statement is true or false


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quynhmickitran

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Reply #1 on: Jun 29, 2018
Answer to Question 1

b

Answer to Question 2

True


pragya sharda

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

aliotak

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Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

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