Geo-targeting is defined as the expansion of media placement beyond certain regions or national borders and into diverse cultures and global markets.
a. True
b. False
Indicate whether the statement is true or false
Question 2
Pink Inc has approached Ripple Effects with the layout of an advertisement for its new product that it plans to advertise. Ripple Effects has agreed to provide Pink Inc with the cast and crew required to create the advertisement, choosing the location and the set up. Pink Inc has employed Glamour, an advertising agency, to make the message theme of the advertisement more innovative. Glamour has charged the firm 50,000 per hour for its services. Ripple Effects is an example of a .
a. media specialist
b. creative boutique
c. database consultant
d. production house