This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Which of the following best defines micro-targeting in the context of media strategies? a. ... (Read 139 times)

pragya sharda

  • Hero Member
  • *****
  • Posts: 566
on: Jun 29, 2018
Which of the following best defines micro-targeting in the context of media strategies?
 a. Micro-targeting indicates the focus of brands on specific media classes.
  b. Micro-targeting refers to creating customized advertising messages and offers.
  c. Micro-targeting focuses on covering the same geographic area as the advertiser's distribution system.
  d. Micro-targeting is the placement of ads in a way that exposes them to a large number of people.

Question 2

Advertisers responded to the Depression by adopting a tough, no-frills style in their ads.
 a. True
  b. False
 Indicate whether the statement is true or false


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

quynhmickitran

  • Sr. Member
  • ****
  • Posts: 330
Reply #1 on: Jun 29, 2018
Answer to Question 1

b

Answer to Question 2

True


pragya sharda

  • Member
  • Posts: 566
Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

daiying98

  • Member
  • Posts: 354
Reply 3 on: Yesterday
Wow, this really help

« previous next »
 

Did you know?

Pregnant women usually experience a heightened sense of smell beginning late in the first trimester. Some experts call this the body's way of protecting a pregnant woman from foods that are unsafe for the fetus.

Did you know?

For pediatric patients, intravenous fluids are the most commonly cited products involved in medication errors that are reported to the USP.

Did you know?

The Centers for Disease Control and Prevention has released reports detailing the deaths of infants (younger than 1 year of age) who died after being given cold and cough medications. This underscores the importance of educating parents that children younger than 2 years of age should never be given over-the-counter cold and cough medications without consulting their physicians.

Did you know?

People with alcoholism are at a much greater risk of malnutrition than are other people and usually exhibit low levels of most vitamins (especially folic acid). This is because alcohol often takes the place of 50% of their daily intake of calories, with little nutritional value contained in it.

Did you know?

Drugs are in development that may cure asthma and hay fever once and for all. They target leukotrienes, which are known to cause tightening of the air passages in the lungs and increase mucus productions in nasal passages.

In acute otitis media, the tympanic membrane is usually bulging and purulent fluid is present in the In acute otitis media, the tympanic membrane is usually bulging and purulent fluid is present in the
Interpreting Social and Emotional Context Interpreting Social and Emotional Context
Development Strategies Development Strategies
Social Media Dependency Activity Social Media Dependency Activity
Sexual Scripts in the Media Sexual Scripts in the Media
Topic Media Topic Media
Video: Introduction to Herpes

For a complete list of videos, visit our video library