Which of the following best defines micro-targeting in the ...

[pragya sharda]

Which of the following best defines micro-targeting in the context of media strategies?
 a. Micro-targeting indicates the focus of brands on specific media classes.
  b. Micro-targeting refers to creating customized advertising messages and offers.
  c. Micro-targeting focuses on covering the same geographic area as the advertiser's distribution system.
  d. Micro-targeting is the placement of ads in a way that exposes them to a large number of people.

Question 2

Advertisers responded to the Depression by adopting a tough, no-frills style in their ads.
 a. True
  b. False
 Indicate whether the statement is true or false

[quynhmickitran]

Answer to Question 1

b

Answer to Question 2

True

[pragya sharda]

Excellent

[cici]

Gracias!