This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Cranola Inc has newly set up a website where customers can obtain information as well as buy its ... (Read 61 times)

123654777

  • Hero Member
  • *****
  • Posts: 585
on: Jun 29, 2018
Cranola Inc has newly set up a website where customers can obtain information as well as buy its products. It notices that people who visit its website are instantly interested in the products, and 85 of the visitors end up making purchases. However, it also notices that the number of visitors are very low as they don't find it on their searches very often. Which of the following should Crayola include in its IBP campaign to increase its website's visibility and traffic?
 a. Pop-under ads
  b. Interstitial ads
  c. Buzz marketing
  d. Search engine optimization

Question 2

A young mother consistently buys Oreos for a special treat, which her kids love. However, every now and then, she buys Salerno Butter Cookies or Keebler Animal Crackers, for a change in taste. Which mode of consumer decision making does this demonstrate?
 a. Clutter
  b. Variety seeking
  c. Cognitive dissonance
  d. Stratification


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

jaaaaaaa

  • Sr. Member
  • ****
  • Posts: 341
Reply #1 on: Jun 29, 2018
Answer to Question 1

d

Answer to Question 2

b


123654777

  • Hero Member
  • *****
  • Posts: 585
Reply #2 on: Jun 29, 2018
Thank you :)


jaaaaaaa

  • Sr. Member
  • ****
  • Posts: 341
Reply #3 on: Jun 29, 2018
Happy to help you


« previous next »
 

Did you know?

Human neurons are so small that they require a microscope in order to be seen. However, some neurons can be up to 3 feet long, such as those that extend from the spinal cord to the toes.

Did you know?

Malaria mortality rates are falling. Increased malaria prevention and control measures have greatly improved these rates. Since 2000, malaria mortality rates have fallen globally by 60% among all age groups, and by 65% among children under age 5.

Did you know?

Nearly all drugs pass into human breast milk. How often a drug is taken influences the amount of drug that will pass into the milk. Medications taken 30 to 60 minutes before breastfeeding are likely to be at peak blood levels when the baby is nursing.

Did you know?

About 600,000 particles of skin are shed every hour by each human. If you live to age 70 years, you have shed 105 pounds of dead skin.

Did you know?

GI conditions that will keep you out of the U.S. armed services include ulcers, varices, fistulas, esophagitis, gastritis, congenital abnormalities, inflammatory bowel disease, enteritis, colitis, proctitis, duodenal diverticula, malabsorption syndromes, hepatitis, cirrhosis, cysts, abscesses, pancreatitis, polyps, certain hemorrhoids, splenomegaly, hernias, recent abdominal surgery, GI bypass or stomach stapling, and artificial GI openings.

Examining the survivorship curve of a Dall mountain sheep population reveals information on the caus Examining the survivorship curve of a Dall mountain sheep population reveals information on the caus
The material safety data sheet (MSDS) for sulfuric acid showing the detailed technical information ... The material safety data sheet (MSDS) for sulfuric acid showing the detailed technical information ...
The Food Label Provides Valuable Consumer Information Manufacturers must adhere to strict labeling The Food Label Provides Valuable Consumer Information Manufacturers must adhere to strict labeling
Website Logo (Jan. 2019 to Sept. 2019) Website Logo (Jan. 2019 to Sept. 2019)
The flow of genetic information The flow of genetic information
Flowchart illustrating how genetic information encoded in DNA produces protein Flowchart illustrating how genetic information encoded in DNA produces protein
Video: Effect of the environment on coat color in the Himalayan rabbit Animation

For a complete list of videos, visit our video library