Author Question: How can an advertiser best leverage the power of E-search in advertising? a. By making an ad that ... (Read 76 times)

c0205847 · **on:** Jun 29, 2018

How can an advertiser best leverage the power of E-search in advertising?
a. By making an ad that motivates consumers to use the Internet to obtain more information on a brand.
b. By completely moving from traditional to digital advertising.
c. By making social media app ads that tend to generate consumer loyalty toward a brand.
d. By calculating the I-Traffic Index that computes a site's advertising value.

Question 2

A person is most likely to have a high degree of involvement while buying:
a. laundry detergent.
b. a notepad.
c. paper towels.
d. a car.