Author Question: To be most effective, brands should leverage social media as a digital advertising opportunity that ... (Read 55 times)

strangeaffliction · **on:** Jun 29, 2018

To be most effective, brands should leverage social media as a digital advertising opportunity that can target by
_____.
a. demographics
b. consumer lifestyle
c. geographic locations
d. consumer age

Question 2

The basic idea of cultural branding is to find some rift in the seams of society and then use it to offer a solution in the form of a branded good.
a. True
b. False
Indicate whether the statement is true or false