This topic contains a solution. Click here to go to the answer

Author Question: As opposed to using digital media, using traditional media makes it easier to make an advertising ... (Read 111 times)

Awilson837

  • Hero Member
  • *****
  • Posts: 509
As opposed to using digital media, using traditional media makes it easier to make an advertising campaign global.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

When referring to the period of advertising known as the creative revolution, advertising pundit and practitioner Jerry Della Femina wrote, Volkswagen was being handled in the United States by Fuller & Smith & Ross. Doyle Dane took over the account around 1959 . One of the first ads that came out for Volkswagen was the first ad that anyone can remember when the new agency style came through with an entirely different look. The ad simply said, Lemon.' The copy for Lemon' said that once in a while we turn out a car that's a lemon, in which case we get rid of it. We don't sell them. And we are careful as hell with our cars, we test them before we sell them, so the chances are you'll never get one of our lemons. For the first time in history an advertiser said that he was capable, on rare occasions, of turning out an inferior product . . . By today's standards, of course, this is pretty tame stuff.. The Lemon ad is characteristic of the style of advertising for which the creative revolution is
  known. The ad can be described as having a:
 a. well-researched, hard-sell approach.
  b. simple style and self-effacing humor.
  c. complex, intelligent execution.
  d. dense copy with incredible claims.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Melissahxx

  • Sr. Member
  • ****
  • Posts: 304
Answer to Question 1

False

Answer to Question 2

b




Awilson837

  • Member
  • Posts: 509
Reply 2 on: Jun 29, 2018
Gracias!


31809pancho

  • Member
  • Posts: 317
Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

 

Did you know?

The word drug comes from the Dutch word droog (meaning "dry"). For centuries, most drugs came from dried plants, hence the name.

Did you know?

Critical care patients are twice as likely to receive the wrong medication. Of these errors, 20% are life-threatening, and 42% require additional life-sustaining treatments.

Did you know?

According to the FDA, adverse drug events harmed or killed approximately 1,200,000 people in the United States in the year 2015.

Did you know?

Astigmatism is the most common vision problem. It may accompany nearsightedness or farsightedness. It is usually caused by an irregularly shaped cornea, but sometimes it is the result of an irregularly shaped lens. Either type can be corrected by eyeglasses, contact lenses, or refractive surgery.

Did you know?

In 1886, William Bates reported on the discovery of a substance produced by the adrenal gland that turned out to be epinephrine (adrenaline). In 1904, this drug was first artificially synthesized by Friedrich Stolz.

For a complete list of videos, visit our video library