A service organization that pursues a global strategy should ...

[james]

A service organization that pursues a global strategy should conduct a _______________ to determine potential language problems when dealing with a culturally diverse customer mix.
 Fill in the blank(s) with correct word

Question 2

Which of the following is an advantage of the pay-per-click model?
 a. It is less vulnerable to click fraud.
  b. Advertisers have to pay only for a pulled exposure.
  c. People who click on the ad usually buy the product which is more profitable.
  d. It is the least expensive Internet advertising model.

[bd5255]

Answer to Question 1

Language Audit

Answer to Question 2

b