A service organization that pursues a global strategy should conduct a _______________ to determine potential language problems when dealing with a culturally diverse customer mix.
Fill in the blank(s) with correct word
Question 2
Which of the following is an advantage of the pay-per-click model?
a. It is less vulnerable to click fraud.
b. Advertisers have to pay only for a pulled exposure.
c. People who click on the ad usually buy the product which is more profitable.
d. It is the least expensive Internet advertising model.
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