What are the three broad areas of advertising that are affected ...

[azncindy619]

What are the three broad areas of advertising that are affected by the Federal Regulation? Briefly identify and explain each.

Question 2

_________ research methods allow the researcher to gain an up-close and thorough picture of service phenomena, depending on the specific technique selected.
 Fill in the blank(s) with correct word

[Benayers]

Answer to Question 1

The three areas affected by federal regulation involve deception and unfairness, competition, and children.

Issues involving deception and unfairness have historically been difficult to identify and prove. While most people would agree that both of these elements are unacceptable, there will always be differences in opinion as to exactly what is considered deceptive and exactly what is considered unfair. By the 1990s, the FTC and Congress worked together to more adequately define these concepts and the criteria involved.

Issues involving competition involve unfair practices among competitors, including cooperative advertising, comparison advertising, and monopoly power.

Issues involving children involve the nature and content of ads aimed at children, the volume of advertising within children's programming, and the limits and sensitivities involved in pitching products to those who are unsophisticated regarding consumption and are unaware of the power of persuasion.

Answer to Question 2

Observational