Fritters, a fast food restaurant chain, known for its quick meals ...

[schs14]

Fritters, a fast food restaurant chain, known for its quick meals encountered an instance where a customer had blamed its food for his weight gain. Later on in the same year, Fritters launched an advertisement comparing its burger with a close rival's, which were very similar, and was asked to be corrected by the court. However, a second advertisement depicting a super model eating its fries and an obese person eating the fries of its competitors food chain had been deemed unethical and was ordered by the court to be removed, although Fritters continued airing the ad. If Fritters had removed the advertisement soon after receiving a court order it would be an example of _____.
 a. a stealth sponsorship
  b. a consent order
  c. monopoly power
  d. puffery

Question 2

A customer's __________ is the sum of all possible purchases over his/her lifetime.
 Fill in the blank(s) with correct word

[meow1234]

Answer to Question 1

b

Answer to Question 2

Lifetime Value

[schs14]

Thanks for the timely response, appreciate it

[mjenn52]

Excellent