Author Question: _________________ is the practice of selecting the appropriate customer mix in an effort to ... (Read 39 times)

stephzh

  • Hero Member
  • *****
  • Posts: 556
_________________ is the practice of selecting the appropriate customer mix in an effort to encourage satisfying customer-to-customer relationships when an organization's customers are in proximity to one another, are likely to interact verbally, have different reasons for using the service, or possess diverse backgrounds.
 Fill in the blank(s) with correct word

Question 2

A manufacturer of high-priced gourmet cookware is discussing media alternatives with his agency, and is strongly considering radio as a medium. The media planner at the agency reminds his client that one of the major limitations of radio may work against the company. Which of the following drawbacks of radio is the agency most likely to be discussing?
 a. Low flexibility for advertisers
  b. Relatively high cost
  c. Fragmented audiences
  d. Lack of timeliness



amcvicar

  • Sr. Member
  • ****
  • Posts: 341
Answer to Question 1

Compatibility Management

Answer to Question 2

c



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Today, nearly 8 out of 10 pregnant women living with HIV (about 1.1 million), receive antiretrovirals.

Did you know?

Medication errors are three times higher among children and infants than with adults.

Did you know?

Interferon was scarce and expensive until 1980, when the interferon gene was inserted into bacteria using recombinant DNA technology, allowing for mass cultivation and purification from bacterial cultures.

Did you know?

There can actually be a 25-hour time difference between certain locations in the world. The International Date Line passes between the islands of Samoa and American Samoa. It is not a straight line, but "zig-zags" around various island chains. Therefore, Samoa and nearby islands have one date, while American Samoa and nearby islands are one day behind. Daylight saving time is used in some islands, but not in others—further shifting the hours out of sync with natural time.

Did you know?

As the western states of America were settled, pioneers often had to drink rancid water from ponds and other sources. This often resulted in chronic diarrhea, causing many cases of dehydration and death that could have been avoided if clean water had been available.

For a complete list of videos, visit our video library