_________________ is the practice of selecting the appropriate ...

[stephzh]

_________________ is the practice of selecting the appropriate customer mix in an effort to encourage satisfying customer-to-customer relationships when an organization's customers are in proximity to one another, are likely to interact verbally, have different reasons for using the service, or possess diverse backgrounds.
 Fill in the blank(s) with correct word

Question 2

A manufacturer of high-priced gourmet cookware is discussing media alternatives with his agency, and is strongly considering radio as a medium. The media planner at the agency reminds his client that one of the major limitations of radio may work against the company. Which of the following drawbacks of radio is the agency most likely to be discussing?
 a. Low flexibility for advertisers
  b. Relatively high cost
  c. Fragmented audiences
  d. Lack of timeliness

[amcvicar]

Answer to Question 1

Compatibility Management

Answer to Question 2

c