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Author Question: According to the services theater framework, much of the planning and execution of the service ... (Read 205 times)

armygirl

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on: Jun 29, 2018
According to the services theater framework, much of the planning and execution of the service experience are actions that are hidden from the audience and, as such, are said to occur in the __________ region of the service performance.
 Fill in the blank(s) with correct word

Question 2

In the U.S., the majority of the creative effort and money is spent on ad campaigns.
 a. digital and broadcast
  b. print and digital
  c. print and broadcast
  d. online and radio


huda

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Reply #1 on: Jun 29, 2018
Answer to Question 1

Backstage

Answer to Question 2

c


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