According to the services theater framework, much of the planning ...

[armygirl]

According to the services theater framework, much of the planning and execution of the service experience are actions that are hidden from the audience and, as such, are said to occur in the __________ region of the service performance.
 Fill in the blank(s) with correct word

Question 2

In the U.S., the majority of the creative effort and money is spent on ad campaigns.
 a. digital and broadcast
  b. print and digital
  c. print and broadcast
  d. online and radio

[huda]

Answer to Question 1

Backstage

Answer to Question 2

c