Author Question: Program rating is the best-known measure of TV audience, and it is the basis for the rates TV ... (Read 56 times)

PhilipSeeMore · **on:** Jun 29, 2018

Program rating is the best-known measure of TV audience, and it is the basis for the rates TV stations charge for advertising on different programs.
a. True
b. False
Indicate whether the statement is true or false

Question 2

Proponents of advertising claim that advertising addresses a wide variety of basic human needs.
a. True
b. False
Indicate whether the statement is true or false