Author Question: Service organizations may employ any of the elements of the traditional marketing mix to increase or ... (Read 78 times)

robinn137 · **on:** Jun 29, 2018

Service organizations may employ any of the elements of the traditional marketing mix to increase or decrease demand for its services at times when patronage is low or high.

Indicate whether the statement is true or false

Question 2

Explain how the World Wide Web has changed the traditional brandconsumer relationship.

prumorgan · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

T

Answer to Question 2

Facebook, Twitter, and others have revolutionized the way we think about mediated communication. From the earliest work on brand communities, Muniz and O' Guinn noted that this new paradigm is represented by three nodes rather than the traditional two: marketerconsumercon sumer. Consumers talk to other consumers and like to talk to other consumers about consumer stuff. Now, through the Internet, they can, for almost no cost, instantaneously, and with the power of huge numbers.