Author Question: Which of the following were among the four agencies most noted for their role in the creative ... (Read 61 times)

future617RT · **on:** Jun 29, 2018

Which of the following were among the four agencies most noted for their role in the creative revolution of the
1960s?
a. Doyle Dane Bernbach and Wells Rich and Green
b. J. Walter Thompson and N. W. Ayer
c. BBDO
d. Ted Bates agency and Lord and Thomas

Question 2

The services marketing approach that an organization chooses should reflect the market segment and the customer perception that the organization seeks for its service offering.

Indicate whether the statement is true or false